Las Vegas, USA and Amsterdam, The Netherlands–At CES 2020 (Booth #43708, 7-10 January, Las Vegas, NV), Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, announced today its expansion of customized consumer health solutions that will help shape the human health industry. With the development of California’s cooperation with Delta Dental to improve oral care results, the adaption of Baby+ to support new parents, and the SmartSleep solution suite, Philips addresses the individual needs of individuals and empowers them to make healthier choices.
“The new generation of digitally savvy, health-conscious customers are demanding smart solutions that respond to their unique needs and lifestyles,” said Roy Jakobs, Philips ‘ Chief Business Leader for Personal Health. “Through combining smart devices, mobile applications and services with artificial cloud-based intelligence, Philips offers evidence-based personal health solutions that respond to the interests, desires and habits of a customer, making them more personalized and meaningful than ever before. All our introductions at this year’s CES, such as our oral health, breastfeeding and new consumer sleep solutions, are part of a connected ecosystem that connects positive personal health interaction with easy access to professional coaching and advice.”
Building on the popularity of Philips ‘ broad range of world-leading oral healthcare products, including the top-of-the-range Philips Sonicare DiamondClean Smart connected toothbrush and the Philips Sonicare Teledentistry service, this year’s CES will see Philips and Delta Dental’s affiliates carrying out the next phase of the BrushSmart ® system from California. With the goal of enhancing oral care outcomes, BrushSmart ®  aims to align brushing habits at home with skilled dental care in order to better understand, inspire and drive oral health and overall wellness improvements. Members who consent to capture and exchange actual-time oral hygiene cleaning data from their Philips Sonicare powered toothbrush will benefit from exclusive oral care brand and product offers, including the Philips Sonicare ExpertClean toothbrush and free brush heads on a regular basis. Program users benefit from improved oral health, while Philips and Delta Dental will be able to create data-driven insights and customized solutions to meet each member’s needs.